There is a motto for both clans, and they have almost the exact same meaning, though they are in different languages.

The motto for Clan MacDougall is “Buaidh no bas,” and is derived from Scottish Gaelic to mean “Victory or death.”

The motto for Clan MacDowall is “Vincere vel mori,” and is derived from Latin to mean “To conquer or die.”

Please check out the mp3 player below to hear samples of these mottos spoken in their original language.